Shop & Seller Pricing

How Much to Charge for Custom Print Shirts

Combine garment cost, decoration cost, setup, and markup into a quote customers accept — without undercharging.

Custom shirt pricing is three numbers: blank garment, decoration (DTF/screen/DTG), and your margin + setup. Skipping any one trains customers to compare you only on the lowest transfer price on Facebook.

Build unit production cost

Garment wholesale + inbound shipping per piece.
Decoration cost from your DTF or contract printer (use the DTF Cost Calculator if you print in-house).
Packaging, label, and a few cents for consumables.

Add margin with intent

Multiply unit cost by your target markup (often 2×–2.8× for retail single orders, lower for 48+ pieces). Use the Print Pricing Calculator to see quote totals with setup fees.

Quantity breaks (example structure)

1–11 pcs: full markup + setup
12–47 pcs: moderate markup, reduced setup
48+ pcs: wholesale-style markup, pre-approved art only

What customers compare

They compare final per-shirt price with turnaround and proof quality — not your internal film cost. Show professionalism with clear size charts, DPI requirements, and reprint policy instead of racing to the bottom.

FAQ

Should I publish prices on the website?

Ranges plus calculators/quote forms filter serious buyers. Exact prices can live behind size/qty inputs.

Is this guide a substitute for manufacturer specs?

No. Use it for workflow and quoting structure, then follow your film, ink, blank and press brand charts.

Where are the calculators for this topic?

Use the “calculators next” links on this page, or browse the Resources hub by cluster.

How often is "How Much to Charge for Custom Print Shirts" updated?

We refresh guides when formulas, fee structures or common shop workflows change. Check the updated date at the bottom.

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Published Oct 7, 2026. Updated Oct 7, 2026.